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When not to make a video

Posted by uStudio

Video is becom­ing an increas­ingly impor­tant part of every busi­ness’ com­mu­ni­ca­tion. Whether you’re a media com­pany grow­ing an audi­ence, or a busi­ness try­ing to grow its cus­tomer base, video is a great tool to help you achieve your goals.

Video can be amaz­ingly effi­cient in com­mu­ni­ca­tion. When prop­erly done, it is deci­sively the best way to con­vey a mes­sage today.

How­ever, there are times when you should NOT make a video.

Ask your­self the fol­low­ing ques­tions. If you don’t have clear and fairly deci­sive answers, hold off on writ­ing that script or hir­ing a videographer.

–Do you have a story? What are you try­ing  to con­vey to your audi­ence and what’s the angle or frame­work you are start­ing from? (I.e. If you’re hun­gry, go to my restau­rant. If you want to laugh, watch my show, etc.)

–Do you have an audi­ence in mind? Even if you end up being wrong, hav­ing an audi­ence in mind for you mes­sage will help you craft and hone it

–Do you know where you’ll put the video when you’re done? If you say “just my web­site” you should have a really good rea­son as wh you would limit the expo­sure to just one dis­tri­b­u­tion point. Hav­ing a larger dis­tri­b­u­tion plan that you can mon­i­tor and gauge suc­cess with will help you reach your goals and learn more about where your tar­get audi­ence lives and con­sumes content