A TALE OF TAMING VIDEO

Not long ago, we were in the con­tent busi­ness, spend­ing days and nights mak­ing orig­i­nal videos for com­pa­nies and far-flung audi­ences of all shapes and sizes. Life was good. Our goal of course was to ensure that our video invest­ments were indeed mak­ing their way to glo­ri­ous returns, and this meant that we needed to be con­nected to just about every plat­form, device and screen our audi­ences used.

Pretty soon though, we found that we were spend­ing more time fig­ur­ing out how to ingest, for­mat, dis­trib­ute and track our dig­i­tal assets than we were spend­ing actu­ally mak­ing them. This work was incred­i­bly time-consuming and the com­plex­ity seemed never-ending. Life wasn’t so good any­more. So we searched for a sim­ple, auto­mated way to do all of those impor­tant, yet tech­ni­cal things, required to oper­ate our any­where, every­where media busi­ness. Not long after, we real­ized that we were the com­pany we were look­ing for. We built uStu­dio to give YOU what we wished we’d had — a pow­er­fully sim­ple solu­tion for man­ag­ing video con­tent across the world of con­nected audi­ences and screens.

  Today, uStudio’s team works tire­lessly to make true dis­trib­uted video man­age­ment a real­ity. With no indus­try stan­dards in meta­data, deliv­ery specs, or ana­lyt­ics, man­ag­ing the video life­cy­cle can be rough for mar­keters and media com­pa­nies alike. Layer in frag­mented audi­ences, infi­nite dis­tri­b­u­tion options, new adver­tis­ing mod­els and the fun really begins. Lucky for you, that’s the stuff we live for. Our mis­sion is to put you in con­trol of your video destiny.