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	<title>uStudio</title>
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		<title>When not to make a video</title>
		<description><![CDATA[Video is becoming an increasingly important part of every business’ communication. Whether you’re a media company growing an audience, or a business trying to grow its customer base, video is a great tool to help you achieve your goals. Video can be amazingly efficient in communication. When properly done, it is decisively the best way [...]]]></description>
		<link>http://www.ustudio.com/site/2012/02/when-not-to-make-a-video/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-not-to-make-a-video</link>
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		<title>So your business needs a video…</title>
		<description><![CDATA[Recently, I have heard over and over again that video is the “must-have” marketing component that all businesses need or should have. Of course, I agree. Video is highly engaging and has been shown to convert leads into customers and new audiences into loyal viewers. However, rushing to make a video can be a huge [...]]]></description>
		<link>http://www.ustudio.com/site/2012/02/so-your-business-needs-a-video/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=so-your-business-needs-a-video</link>
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		<title>Putting the right message in the right place</title>
		<description><![CDATA[In the past, we worked with someone that wanted some help creating a video distribution strategy for a new product. We thought we could definitely help. Then we got to see the video. While it was extremely well produced, its focus was on selling the viewer on a product. Actually, it was a hard sale [...]]]></description>
		<link>http://www.ustudio.com/site/2012/01/putting-the-right-message-in-the-right-place/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=putting-the-right-message-in-the-right-place</link>
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		<title>De-mystifying the mystical</title>
		<description><![CDATA[Over the years, I have met some incredibly talented people. However, what they don’t do is “everything.” They have a niche, a focus, a strength. What’s fascinating to me is understanding, even in simple concepts, what they do. Even more interesting is then trying to explain that to the next person who doesn’t get it [...]]]></description>
		<link>http://www.ustudio.com/site/2012/01/de-mystifying-the-mystical/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=de-mystifying-the-mystical</link>
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		<title>Cord Cutting Getting Real</title>
		<description><![CDATA[Deloitte’s “State of the Media Democracy Survey, Sixth Edition” is an incredible reference guide to the rapidly evolving world of technology, content and how consumers use technology to find and consumer content. As far as video consumption goes there are two very interesting tidbits in the report. First, that 9% of those surveyed had canceled their cable [...]]]></description>
		<link>http://www.ustudio.com/site/2012/01/cord-cutting-getting-real/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cord-cutting-getting-real</link>
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		<title>Wrangling video stats</title>
		<description><![CDATA[A few years ago I was in charge of managing a set of videos that were placed on several internet video sharing sites and also embedded on a couple of blogs. Boy, did I hate the end of the month. I’d visit each site, whip out a calculator, add up all the views across all [...]]]></description>
		<link>http://www.ustudio.com/site/2011/12/wrangling-video-stats/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wrangling-video-stats</link>
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		<title>Say hello to our new contestant..</title>
		<description><![CDATA[Sony made a big splash this week, reportedly talking to major broadcasters about creating an internet powered “cable” TV offereing. The content would be delivered to Sony Playstations and televisions and it is assumed that the content would be bought a la carte. That’s a huge shift from the current packaging cable companies offer, in [...]]]></description>
		<link>http://www.ustudio.com/site/2011/11/say-hello-to-our-new-contestant/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=say-hello-to-our-new-contestant</link>
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		<title>The Perfect Video Distribution Strategy…</title>
		<description><![CDATA[…doesn’t exist. There are some bare minimum things you need to do, like understanding your target audience and where they consume media the most. Then there are the table stakes, which is posting a video on your site and also to YouTube (partially for views, but primarily for SEO benefits.) But there is no turn-key [...]]]></description>
		<link>http://www.ustudio.com/site/2011/11/the-perfect-video-distribution-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-perfect-video-distribution-strategy</link>
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		<title>Amazon, Apple, Facebook, or Google?</title>
		<description><![CDATA[As news this weeks emerges that an Apple TV set is all but a done deal, it seems that internet powered video is coalescing behind four Amazon, Apple, Facebook and Google. Let’s look at each of them. Apple: Has a great closed environment and solid content deals with most providers for their iTunes store. Will [...]]]></description>
		<link>http://www.ustudio.com/site/2011/11/amazon-apple-facebook-or-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amazon-apple-facebook-or-google</link>
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		<title>This post is over the top!</title>
		<description><![CDATA[Well, yes and no. I’m talking about OTT TV, which is an acronym for “Over The Top” television. OTT is market-jargon for devices that deliver content to a television via an internet connection. Xbox, Roku, Boxee, web-connected televisions, tablets, are all example of OTT devices. Large and growing audiences are using these devices (especially tablets) daily [...]]]></description>
		<link>http://www.ustudio.com/site/2011/10/this-post-is-over-the-top/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=this-post-is-over-the-top</link>
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